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Junkee Media's latest annual research delves deep into what really matters to Australians aged 16-35. From climate change to technology, mental health to social media, this year's research decodes what this means for marketers and brands trying to reach these ever-changing consumers.

  • 2,315

    Respondents in February 2019
  • 25,000+

    Surveyed Over The Last 9 Years
  • 16-35YO

    Nationally Representative Sample of Australians
  • 30MIN

    Online Survey

Source: Junkee & oOh! Youth Research 2019, Pollinate, Total=2315 Australians aged 16-35

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Our Key Findings...


Young Women Want Brands To Lead The Way

Young women want brands to help them push for change in gender equality and expect them to challenge the traditional stereotypes of marketing to women.


Climate Is Top Of The Agenda

The importance of climate change to young Australians is an urgent wake up call, and they want business to lead the way. If you don't act soon, your company could be abandoned by a growing consumer group.


Australian Youth Are Prioritising Mental Wellness

Australian Youth are very comfortable talking about mental health and wellness issues and expect brands to be just as fluent in these subjects.


Gen Z Have a Different Relationship With Technology

Gen Z don't have the same tech addiction that millennials are holding on onto. Where Gen Y struggle to put down their phones, Gen Z just want them for their functionality.

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The world is changing faster than ever.

Australian Youth aren't the same consumers they used to be and their changing behaviours are disrupting entire industries. Get in touch to find out how Junkee and oOh! can help your brand reach and engage with them today.

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