JUNKEE MEDIA + oOh!'s 2019 YOUTH RESEARCH

Junkee Media's latest annual research delves deep into what really matters to Australians aged 16-35. From climate change to technology, mental health to social media, this year's research decodes what this means for marketers and brands trying to reach these ever-changing consumers.

Our Key Findings...

01.

Young Women Want Brands To Lead The Way

Young women want brands to help them push for change in gender equality and expect them to challenge the traditional stereotypes of marketing to women.

• 81%

  think feminism is needed more than ever

• 78%

  believe women have to work harder to get ahead

• 76%

  of youth believe women don't get the same opportunities at work as men do

02.

Climate Is Top Of The Agenda

The importance of climate change to young Australians is an urgent wake up call, and they want business to lead the way. If you don't act soon, your company could be abandoned by a growing consumer group.

• 95%

  give a shit about the environment

• 77%

  of youth are very stressed and worried about climate change

• 46%

  think we should make climate change the #1 priority, regardless of cost

03.

Australian Youth Are Prioritising Mental Wellness

Australian Youth are very comfortable talking about mental health and wellness issues and expect brands to be just as fluent in these subjects.

• 76%

  agree "I am constantly myself to others"

• 38%

  of Australian Youth feel stressed 'most' or 'all of' the time

• 32%

  say they feel anxious or nervous 'most' or 'all of' the time

04.

Gen Z Have a Different Relationship With Technology

Gen Z don't have the same tech addiction that millennials are holding on onto. Where Gen Y struggle to put down their phones, Gen Z just want them for their functionality.

• 72%

  Gen Y feel lost without their phone, only 59% of Gen Z do

• 58%

  of Gen Y would use an online only bank, only 38% of Gen Z would

• 56%

  Gen Y check FB at least 10 times a day, only 47% of Gen Z do

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The world is changing faster than ever.

Australian Youth aren't the same consumers they used to be and their changing behaviours are disrupting entire industries. Get in touch to find out how Junkee and oOh! can help your brand reach and engage with them today.